The Absolute Roof Solutions Brand
This blog post isn’t really about roofing but about the Absolute Roof brand and what it takes to have an exceptional company.
I just got back from a cat skiing trip hosted by Kim Sedrovic, founder and owner of Fernie Wilderness Adventures (and my best friend growing up). My brother organized the trip with a half dozen of my old ski racing friends.
Kim Sedrovic and I were hardly seen apart while we were growing up in Fernie. We both had the “Hell Bent For leather” approach to life and especially for skiing and ski racing. I went on to race for Canada on the World Cup circuit as a member of the Canadian Downhill Ski Team and Kim, after a few years of racing Pro, started what has become one of the best Cat Skiing and Wilderness Adventure companies in BC.
Why the Name Absolute Roof Solutions?
This trip was revitalizing to me, and not just because I was with old friends, at the top of the world doing what we love to do, but by seeing how Kim had built up and ran Fernie Wilderness Adventures reminded me why we chose the name Absolute Roof Solutions in the first place.
The word “Absolute” is synonymous with words like unlimited, definitive, certainty, completeness, total, perfection, and supreme. These are all the things that we strive for everyday in our roofing business.
3 Things that make Fernie Wilderness Adventures “Absolute”
- Kim has incredible passion for what he does. It’s not just a job for him. He really loves the outdoors and it’s not at ‘all about the money’. On his days off he does the same things he does when he is working. The only difference is that he takes clients with him to share in the adventure when he is at work.
- He still has that old ski racing competitive nature. He always wants to find the best powder or catch the biggest fish for his clients. Wanting the best terrain for his clients, Kim searched for 7 years before choosing his current location. He then spent the next 15 years working out and fine tuning the best cat roads to get to the good runs and snow. The results were that I had one of my best skiing days that I have ever had, at a time when all the other ski operations around were either shut down, or suffering from poor snow, warm weather, and avalanche conditions.
- The third, and probably the most important thing that inspired me, was his awesome staff. The guides, cat drivers, and lodge staff were all totally engaged. They obviously have the same passion for taking people on an adventure as Kim does. Apparently a lot of them have been there for 10 plus years, which would be why they know the terrain so well. That’s not the norm with the transient nature of employees in the guiding business.As a business owner I really appreciated how all the staff effortlessly took care of all the details and, in fact, seemed to enjoy it. Maybe that has something to do with working at 7000 ft were all your guests are in exhilaration.Visit Fernie Wilderness Adventures.
I hadn’t seen Kim for almost 30 years but after spending that time with him I remembered why we were so inseparable growing up. It is his “go all out, leave nothing on the table” charge to do the best job he can at what he does, and it is ABSOLUTELY Infectious!
Former World Cup Skier
As a renovator Doug did many rot repairs which gave him a good understanding of where and why buildings leak, and how to prevent it. He realized the need for a different approach to roofing; one that educated the customer enough to make good decisions. With better trained installers and a quality inspection process Absolute Roof Solutions was born…” Read more.
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